Privacy Policy

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Privacy Policy - Smartphone Avenu

Your privacy is important to us. This policy explains how Smartphone Avenu collects, uses, and protects your personal information in compliance with South African privacy laws.

Last Updated: July 30, 2025 | Effective Date: July 30, 2025

Information We Collect

Information You Provide to Us

  • Contact Information: Your name, email address, and phone number
  • Delivery Address: Street address, city, province, postal code for order delivery
  • Order Details: Products purchased, quantities, and delivery preferences
  • Communication Preferences: Your choice to receive marketing emails or SMS (opt-in only)

Automatically Collected Information

  • Basic website functionality cookies
  • Order processing and checkout information
What We DON'T Collect: We do not collect or store bank details, payment card information, ID numbers, device serial numbers, location tracking data, or browsing history outside our website. All payment processing is handled securely by third-party providers.

Order and Service Information

  • Your order history and purchase records
  • Delivery preferences (shipping vs pickup)
  • Customer service communications and support requests
  • Marketing communication preferences (only if you opt-in)
  • Account information (only if you choose to save details for faster checkout)

How We Use Your Information

Order Fulfillment

  • Processing and delivering your orders
  • Arranging shipping or pickup as per your preference
  • Managing lay-by agreements and payment schedules
  • Providing customer support and service
  • Processing returns, exchanges, or warranty claims

Customer Communication

  • Order confirmations and delivery updates
  • Customer service and technical support
  • Essential account and service notifications
  • Optional marketing communications (only if you specifically opt-in during checkout)

Business Operations

  • Maintaining accurate order and delivery records
  • Improving our website and checkout experience
  • Complying with legal and tax requirements
Your Choice Matters: We only send you marketing emails or SMS messages if you specifically check the opt-in boxes during checkout. You can unsubscribe at any time, and it won't affect your orders or customer service.

Information Sharing

Essential Service Providers Only

  • Payment Processors: Payflex, PayJustNow, Mobicred, FeverTree Finance - they process payments directly and securely
  • Delivery Services: Courier companies - only your name, address, and phone number for delivery purposes
  • Website Hosting: Basic hosting services to keep our website running

Legal Requirements Only

  • Government agencies when legally required by South African law
  • Courts when compelled by valid legal orders
  • Tax authorities for compliance purposes
Our Commitment: We do not sell, rent, or share your personal information with anyone for marketing purposes. Your information is only shared when absolutely necessary to fulfill your order or comply with the law.
What We Never Do: Share your information with data brokers, marketing companies, social media platforms, or any third parties for their business purposes. Your privacy is protected.

Data Security

Security Measures

  • Encryption: SSL/TLS encryption for data transmission
  • Access Controls: Restricted access to personal information
  • Staff Training: Regular privacy and security training
  • System Monitoring: Continuous monitoring for security threats
  • Data Backup: Secure backup and recovery procedures

Data Retention

  • Order Records: 7 years (for warranty and tax compliance)
  • Customer Accounts: While account is active plus 2 years
  • Marketing Consent: Until you unsubscribe or withdraw consent
  • Support Communications: 3 years for service quality

Data Storage

  • Data stored securely in South Africa
  • Minimal data collection - only what's necessary
  • Regular data cleanup and deletion procedures
  • No unnecessary data retention
Minimal Data Approach: We follow a "data minimization" principle - we only collect and store what's absolutely necessary to provide you with excellent service, and we delete information when it's no longer needed.
POPIA Compliance: Our data processing practices comply with the Protection of Personal Information Act (POPIA) and international best practices.

Cookies & Website Tracking

Types of Cookies We Use

  • Essential Cookies: Required for basic website functionality
  • Functional Cookies: Remember your preferences and settings
  • Analytics Cookies: Basic website performance (anonymized)

Limited Third-Party Services

  • Payment Processing: Secure checkout functionality
  • Website Analytics: Basic, anonymized usage statistics
  • Customer Support: Live chat assistance when needed

Managing Your Preferences

  • Browser settings to block or delete cookies
  • Opt-out tools for advertising cookies
  • Cookie consent management on our website
  • Contact us for assistance with preferences

Mobile App Permissions

  • Location: Store finder and delivery services
  • Camera: Barcode scanning and device photos
  • Notifications: Order updates and promotions
  • Storage: App functionality and offline access
Cookie Control: You can manage your cookie preferences through your browser settings or our website's cookie consent tool. Some features may not work properly if you disable essential cookies.